3. How do audiences access the text across the 3 platforms?
Who are Super 8’s target audience(s) and how do you know?
- Primary audience is children- we know this because the central focus in the film are the bunch of kids who making a short film. Young audience tend to identify with the characters and with their personal grief for example Joe who has lost his mum and his relationship with his dad or the friendship between Joe and Charles
- 13-16 years old- because the main character is 14 years old in the film and the other characters seems to be similar age
- Secondary audience- adults (much older people) because of Steven Spielberg as he is quite famous, his name would attract older audiences who were fans of Steven Spielberg in his era.
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How is Super 8 promoted to its target audience(s) through?
Print
Print media targets on narrow-casted audiences who are sophisticated and older.
The producers are aiming to older and sophisticated people who read magazines/newspapers on a regular base. Because print media is not as interactive, young audiences tend to ignore print media (one of the reason why print media is declining) due to alternatives taking over print media such as E-media. In addition, the language used in newspapers/magazine is sophisticated and doesn’t match up some teenagers’ understanding when the articles are produced with sophisticated words. Print is not as interactive and engaging as Broadcasting and E-media, so it doesn’t allow audiences to participate with the film. For example
Broadcasting
Broadcasting is more interactive and engaging. It allows the characters directly engage with the audiences.
Trailers are very effective in reaching to its audiences, young teenagers, it provided visual details of the film and some important and dramatic scenes retrieved from the film. For example, http://www.youtube.com/watch?v=tCRQQCKS7go super 8 official trailer provides us with the genre so that we can decide whether it is a relevant film to our taste. It gives us a idea of the storyline and how the film is.
E-media
E-media is becoming more and more advanced in technologies and various E-media products it is producing. It therefore leads to more effective promotion.
Social networking sites have played an important and effective role in promotion as it is quicker, cheaper and reaches large amount of audience.
http://www.facebook.com/search/results.php?q=super8&init=quick&tas=0.2466379673874019#!/Super8Movie super 8 fan page allows various facebook users to connect with latest information being updated on their fan page. It also spreads very quickly as one of friends might forward a message and so on therefore it leads to more and more people getting involved.
